“By 2017, the CMO will spend more on IT than the CIO” – Gartner Research

Digital marketing has revolutionized multi-channel campaigns for companies across sectors. With the advent of all-channel experience and numerous digital media, companies are keen to explore diverse ways of targeting potential customers, acquiring new customers and gaining customer loyalty. Companies understand the need to engage with customers continuously in order to sustain aggressive competition in the marketplace.

Owing to the high demand, choosing a marketing solution consultant with technical knowledge and functional expertise to implement and support digital campaigns can be a challenge. Often, consultants possess either IT knowledge or business (marketing / sector) experience; while clients seek firms adept at both.

Hillside Consulting Group offers a solution for your company’s campaigns with our techno-functional experts who can speak both languages of technology and marketing. Our proficient consultants have experience of over ten years in implementing end-to-end campaign solutions across many industries.

We utilize our techno-functional skills to elevate your marketing solutions. Our E.L.E.V.A.T.E approach helps us deliver focused, personalized and scalable marketing software solutions as per your requirements:

Experienced Professionals – We deliver techno-functional consulting services by striving to understand your business needs. We combine our industry experience and technical knowhow to provide successful solutions tailored for your organization.

Listening – We listen to your ideas and requirements to work collaboratively and provide options best fitted for you.

Extensive knowledge transfer – Along with providing extensive documentation during each engagement, we identify knowledge gaps, create a plan to address these risk areas, and deliver on the plan to quickly engage your team with the new system.

Valuing our relationships – We understand our clients offer complementary expertise and capabilities that allow us to achieve a successful outcome that neither could bring about without the other.

Appropriate and honest advice – You can expect clear, honest answers as to what will work and what is unnecessary for your project. We are transparent in all phases of an engagement and will make recommendations based on gaining measurable results for your organization.

Tactical approach – We prefer an evolutionary or stage-delivery life cycle that is flexible and collaborative vs an overnight change. This approach prioritizes requirements into manageable phases giving you a high level of visibility into the design and progress of your solution.

Empowering your team – We want to make sure you get the most out of your new technology, maximize the use of your software, and empower your marketing team to move forward with greater confidence and independence.

We help elevate your Marketing software solutions irrespective of your project’s size or complexity! To learn more about our solutions, services and offerings best suited for your company, please contact us.

Steve Sadler is the Principal at Hillside Consulting LLC. Previously, Steve worked as a Technical Director for Hub Marketing Solutions. He led the company’s Adobe Campaign Marketing Cloud technical implementations for retail and hospitality industries.

He also served in technical project management and business analyst roles at Equifax. Steve currently supports high profile clients such as Advance Auto Parts, Pier1, and EFI on the Adobe Campaign platform.

Steve has a BS from University of Massachusetts and client/server certification from Boston University. He is also an Adobe Certified Developer. In his spare time, Steve loves to spend time with his family and enjoys fishing and canoeing.