“More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years.” – CMO Council, 2015

Digital marketing campaigns have evolved rapidly over the past decade. Companies across sectors are investing heavily on outbound multi-channel campaigns such as email, SMS, social media, mobile apps, digital kiosks and direct mail. Recipients of these campaigns receive large volumes of mails/emails/messages make it increasingly difficult to target the right prospects and convert them to customers.

It is not enough for companies to focus on unique content alone to get across to their customers. They need to devise distinctive strategies and implement them in order to increase the effectiveness of their marketing campaigns. Therefore, it is obvious that a ‘one size fits all’ approach would not work for companies that are aiming to enhance their lead generation through digital marketing campaigns.

Hillside Consulting Group understands the importance of delivering effective digital campaign solutions best fitted for your company’s needs. We recommend strategies specifically applicable to your company/sector and implement personalized solutions across the campaign value chain – Plan, Build, Customize, Monitor and Execute.

Plan – We develop marketing plans based on your needs. We model databases and develop campaign programs based on you company and sector requirements. We have experience in devising plans from scratch as well as scaling up pre-built plans.

Build – We build campaign workflows using the Adobe Campaign platform. We have the exceptional capability to integrate your existing solutions and tools with Adobe Marketing Cloud. In addition to workflows, we are well-versed with forms, surveys, webpages, apps and other offerings.

Customize – We personalize and automate campaign solutions per your requirements. This involves tweaking Adobe Marketing Cloud’s out of the box features to further enhance your marketing efforts.

Monitor – We place utmost priority to quality of our deliverables and ensure that our solutions are tested and monitored before delivering them to our clients. In addition, we provide quality assurance, quality control and UAT as a part of our offerings

Execute – Once the customized campaign software solution is in place, we implement it in the production environment and measure its effectiveness using reports and dashboards. We also provide knowledge sharing and documentation to help our clients easily execute the campaign solutions.

 

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Hillside Consulting Group Helps Elevate Your Marketing Software Solutions irrespective of your project’s size or complexity! To learn more about our solutions, services and offerings best suited for your company, please contact us.

Steve Sadler is the Principal at Hillside Consulting. Previously, Steve worked as a Technical Director for Hub Marketing Solutions. He led the company’s Adobe Campaign Marketing Cloud technical implementations for retail and hospitality industries.

He also served in technical project management and business analyst roles at Equifax. Steve currently supports high profile clients such as Advance Auto Parts, Pier1, and EFI.

Steve has a BS from University of Massachusetts and client/server certification from Boston University. He is also an Adobe Certified Developer. In his spare time, Steve loves to spend time with his family and enjoys fishing and canoeing.